a) Develop an outline Market Research Plan for your "Business" project/your existing employer/a Business with which you are familiar.

Starting your own Business - A Workbook, Brian O Kane and Ron Immick
"Market Research & Marketing"

Starting a Business in Ireland, A Guide & Directory; Brian O Kane
"Chapter 2"

New Venture Creation in Ireland; Tom Cooney and Shane Hill
"Chapters 4 and 8"

Winning Marketing Decisions; Greg Byrne
"Chapters 1, 2 and 3"